U.S. associations are evolving how they connect with members, stakeholders and attendees – especially through virtual and hybrid events. But creating energy, connection and interactivity that rivals an in-person experience remains a challenge. Kabloom helps associations achieve measurable results through social media strategies for virtual events that spark real-time engagement, grow visibility and convert interest into registrations.

Why social engagement matters for associations hosting virtual events

Virtual attendees often multitask or drift without face-to-face energy. For associations, this makes active engagement not just nice to have – but critical. A structured virtual event engagement plan ensures your audience is present, vocal and involved during key sessions. Objectives include:

• Publishing platform-specific content across Twitter, LinkedIn, Facebook and Instagram to generate authentic dialogue

• Encouraging member-to-member interaction and event commentary via hashtags

• Showcasing session highlights to maintain buzz and attract late registrations

• Monitoring social feeds to answer questions, spotlight speakers and keep the conversation active

Kabloom’s proven approach to social media for virtual events

Kabloom has supported global and U.S.-based associations in growing audience momentum through live-event social strategies that deliver:

• 45% increase in real-time hashtag engagement

• Double the hashtag user participation compared to previous editions

• Over 1 million hashtag impressions and 3 million Facebook views

This directly translates to more member touchpoints, deeper attendee interaction, and higher conversion of undecided prospects – especially for associations with tight timelines or late registration peaks.

Practical tips for association marketers running virtual events

Whether you’re planning a multi-day congress or a virtual learning series, these tested tactics boost engagement for associations:

• Adapt your message by channel – e.g., polls and countdowns on Instagram Stories, quotes and speaker takeaways on LinkedIn, tweet threads during live sessions

• Fuel peer-to-peer exchange – Use your hashtag to invite live comments, photo shares and questions

• Post live learnings – Share real-time takeaways to drive momentum and showcase value

• Actively monitor engagement – Spotlight vocal attendees, tag speakers and keep the feed reactive

Turn engagement into registrations

For associations, every social interaction is a signal of interest. When engagement peaks, that’s the time to:

• Trigger segmented email campaigns to warm leads

• Launch retargeting ads using live highlights

• Use urgency-based copy and social proof to encourage last-minute sign-ups

Key benefits for associations

• Enhanced brand visibility and reach

• Higher rates of live hashtag engagement

• Increased member interaction and perceived event value

• Better conversion rates for late registrants

Marketing isn’t an add-on for associations—it’s a core driver of growth, retention and relevance. With the right strategy, your virtual event can do more than just fill a screen. Kabloom is ready to help you make that happen.

FAQ for association event organisers

Q: How can associations grow online event attendance?
By running targeted social media and search campaigns, sharing bite-sized insights, and using email reminders tied to social behaviour.

Q: Why is interactive content valuable for association members?
It creates active participation, builds community and makes members more likely to attend, return and recommend.

Q: Why does real-time interaction matter for virtual events?
It helps associations build trust, reinforce value and adjust content or tone based on audience reactions—on the spot.

A thought-leadership piece written by the CEO of Kabloom, Richard Torriani.

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