Although the 2020 virtual event was successful, like other committees, the client felt that it was challenging to create the same level of social media engagement as previous in-person events. With the adapted virtual format attendees do not necessarily check their social media accounts since they are streaming content live across their devices. Bearing this mind, a strategy was implemented to focus on a real-time engagement approach to make virtual attendees experience a similar atmosphere to in-person events.

Kabloom helped reach 1+ million unique hashtag impressions during the live days, and 3 million Facebook impressions for an event of 2,000 participants.

These efforts not only showed a 45% increase in unique user engagements, but also doubled unique hashtag participants compared to the previous 2020 virtual edition.