MULTI-CHANNEL DIGITAL MARKETING
DIGITAL TOOLS TO DRIVE ASSOCIATION EVENT REVENUE & REGISTRATIONS
We identify and optimize digital channels to expand and convert your audience into paying participants.
REACH YOUR TRUE MARKETING POTENTIAL
- Grow event revenue with 15-20% growth in paid registrations
- Grow social media presence and impact by 250%
- Generate 20% new income per event from industry partners
- Reach 100,000s of potential attendees from our database
ACTIVATE THE BEST TOOLS IN THE OPTIMAL ORDER
Struggling to navigate the multitude of marketing tools and terminology in the online landscape?
We eliminate the project management stress and marketing confusion by offering customized packages based on your event targets and budget.
Digital Marketing Services for Associations
Our experienced team will help you through the digital journey
POST EVENT
Extend the revenue and engagement cycle of your event
STRATEGY
Match the correct tools with specific targets and drive association event growth.
ONSITE ACTIVATION
The culmination of efforts to generate congress buzz
SOCIAL MEDIA
Choose your channels wisely to activate registrations and drive conference sign-ups
WEBSITE DESIGN
You have 0.5 seconds to get your attendees attention
DIGITAL ADVERTISING
Be seen by 10,000s of potential attendees for event and association meeting growth
E-MAILERS
High open rates and compelling
messages drive website visits
GET IN TOUCH FOR A CUSTOMISED SOLUTION FOR YOUR EVENT
True digital marketing extends beyond building a website and sending out emailers. Data expansion, advertising and social engagement are critical to success.
Traditional vs digital marketing
| What traditional agencies and in-house teams typically offer | Why Kabloom’s digital marketing is different & performance driven | |
| E-mailers | Standard open rate | Includes multiple sends to unopened as well as ambassador activation |
| Data compliance | Variable/limited to registrations | 5+ million GDPR- compliant database contacts |
| Digital audience beyond current data | Unknown | Digital cookie pools in 100,000s (classified by sectors) |
| New delegate acquisition | Does not offer | Up to 50% increase in new registrants. Targeted personas by geographical location, profiles and speciality |
| Abstract/scientific paper expansion | Does not offer | Up to 70% increase. Activating proprietary tool targeting potential research candidates |
| Digital products for industry | Unable to offer | 200 % increase in symposia attendance. New revenue generating solutions |
| Online calendar | Yes, but non-SEO | Over 70 vetted and trackable sites per event |
Discover how we boost audience acquisition
PCMA CL24: Surpassing Targets, Reaching New Audiences, and Generating $900,000 ROI
CASE STUDY
ORGANISER
Professional Convention Management Association (PCMA)
TARGET AUDIENCE
Event organizers, event planners, and professionals in the event’s industry
OBJECTIVES
- Reach a diverse target audience
- Foster engagement among potential attendees and members
- Drive registrations
SERVICES
- Audience generation
- Content and creatives
- Digital advertising strategy
- Reporting
900
K
Return on Investment
20
%
Total contribution to 2024 registrations
365
K
Website views
8
M
Impressions across multiple channels