Written by the CEO of Kabloom, Richard Torriani. Updated on August 19th, 2024.
Kabloom, dedicated to innovative global initiatives, partnered with the International Chamber of Commerce to deliver a highly successful digital marketing strategy for the 13th World Chambers Congress from July 2022 to June 2023. The campaign focused on digital advertising and multichannel expansion, achieved an exceptional 55% of paid registrations.
Kabloom built an e-commerce optimised website that saw 54,000 unique visitors and an engagement of over 6 minutes and resulted in reaching targets for the 3-day event. This campaign highlights Kabloom’s ability to drive targeted results through strategic e-commerce and digital marketing strategies.
Organiser
International Chamber of Commerce
Target audience
Trade experts, governments, businesses, and policymakers from over 570 international organizations across 117 countries
Objective
Provide a unique opportunity to explore global innovation while fostering future strategic partnerships
Services provided
The campaign’s success was driven by:
case study
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