Digital Marketing Generated 55% of Paid Registrations for 13th World Chambers Congress.
Kabloom, committed to global innovation, partnered with the International Chamber of Commerce for the third time to drive high-quality leads and boost delegates. Focused on digital advertising and multichannel expansion, the campaign delivered 55% of paid registrations, surpassing the previous edition by 64%.
Kabloom’s targeted digital advertising drove 54,000 visitors to an e-commerce-optimized website, where potential attendees remained engaged for an average of six minutes. This campaign showcases Kabloom’s ability to attract and retain the right audience through strategic digital marketing and e-commerce solutions.
Organiser
International Chamber of Commerce
Target audience
Trade experts, governments, businesses and policymakers
Objective
Attract as many targeted attendees to explore global innovation while fostering future strategic partnerships
Services provided
- Digital strategy
- Website
- Digital advertising
- Reporting and automation
- Spend optimisation
- Ad creation
- Reporting
Campaign success
- Registrations: Exceeded previous onsite attendee registrations by 64% compared to the previous edition.
- Return on Ad Spend (ROAS): Achieved an exceptional ratio translating into $160 revenue for every marketing $1 invested.
- Global Reach: Over 570 organizations from 117 countries participated in the event, showcasing the marketing efforts’ broad global impact and effectiveness.
- Website: Website and advertising resulted in 54,500 unique visitors and 6 minutes engagement time.
- Engagement: Overcame challenges related to cookie policies, resulting in substantial increases in impressions, clicks, and overall engagement.
case study