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CASE STUDY

0 %

Contribution towards total registrations

0 M

Digital ads seen

0 %

Total website traffic

0 %

Average email open rate. More than double industry standard

STRATEGIC IMPACT

Nutrition 2025: 40% registration revenue

AUDIENCE

Professionals specialising in clinical nutrition

OBJECTIVE

Drive abstract submissions, increase registrations, optimise digital ads for a relevant audience and boost event visibility

SERVICES

  • Multi-channel digital advertising
  • Website management
  • Email marketing
  • Campaign performance analysis and reporting

    • KEY STRATEGY

    • Regional focus: Content was tailored to engage healthcare professionals in German-speaking regions.
    • English-led emails: Campaign ran in English with German versions to boost local relevance.
    • Targeted ads: Google, Bing, Facebook and Instagram ads drove interest among nutrition professionals.
    • Lead optimisation: User journeys were refined to increase traffic and maximise conversions.
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