Over the past year, event organisers have had to bring their educational goals to life while adapting to the challenges associated with shifting in-person events to virtual platforms.
While the shift to virtual has allowed for a broadened reach of essential findings across various fields, it is challenging to create the same atmosphere and attendee interaction on social media compared to onsite events.
In-person events create an exciting real-time buzz that encourages attendees to capture these live moments on their social media platforms, while virtual events often intermingle with attendees’ day-to-day activities. With virtual and hybrid events becoming the norm, it is crucial to focus on increasing social engagement for the attendees streaming sessions from home.
This can be achieved by:
To keep audience engagement, Kabloom has launched a number of innovative content strategies. With this change in how we approach event marketing, our unique take on virtual events has delivered results of up to a 45% increase in real-time hashtag engagement and interaction during the congress, with hashtag users doubling compared to the previous virtual edition.
This strategy bolstered the audience reach with up to +1 million hashtag and 3 million Facebook impressions, allowing:
Remember, marketing is not a cost, but an investment in growth.
Your real-time social media presence is vital in creating meaningful interactions with your key audiences and provides an unmissable opportunity to build brand trust, loyalty, and audience collaboration. Kabloom is ready to help your event take off with tried-and-tested strategies that are guaranteed to create the same in-person buzz during your virtual event!
A thought-leadership piece written by the CEO of Kabloom, Richard Torriani.
Updated on May 17th, 2024
See how we rank as a Top Digital Marketing Agency on DesignRush.
Written by the CEO of Kabloom, Richard Torriani. Updated on August 27th, 2024.Kabloom’s digital marketing…
Written by the CEO of Kabloom, Richard Torriani. Updated on August 26th, 2024.The Insolvency Summit,…
Written by the CEO of Kabloom, Richard Torriani. Updated on August 23rd, 2024.Kabloom's digital marketing…
Written by the CEO of Kabloom, Richard Torriani. Updated on August 19th, 2024.Kabloom, dedicated to…
In today's digital age, the success of any event hinges on an effective digital marketing…
Written by the CEO of Kabloom, Richard Torriani. Updated on July 9th, 2024.Working closely with…