Written by the CEO of Kabloom, Richard Torriani. Updated on August 23rd, 2024.

Kabloom’s digital marketing campaign for the ISPRM 2024 Congress in Sydney, Australia held from June 1-6, achieved outstanding reach and impact. Leveraging the Kabloom proprietary data pool, the initiative drove more than 48% of registrations and generated 63% of website traffic through Kabloom’s marketing efforts. Notably, the campaign contributed to 70% international participation, demonstrating its global reach. The email marketing strategy proved highly effective, achieving an average open rate of 45%, more than double the industry standard of 18%.​

​The digital advertising campaign employed a multi-platform approach across Meta, LinkedIn, Google, and Bing, generating 1.1 million impressions and 17,000 people to the website. Social media initiatives further boosted website traffic through effective integration with ISPRM’s existing campaigns. This impressive effort led to an extraordinary Return on Ad Spend (ROAS) of 5800% meaning every $1 spent on advertising yielded $580 in revenue.