OUTPERFORMING BENCHMARKS
ICPIC 2025 campaign generates 15:1 ROAS (Return on Ad Spend)
AUDIENCE
Healthcare professionals, researchers, policymakers, and infection prevention specialists worldwide
OBJECTIVE
To sustain strong registration numbers and maintain ICPIC’s visibility as a leading international meeting
SERVICES
- Multi-channel digital advertising
- Campaign strategy
- E-mailer campaign
- Social media campaign
KEY STRATEGY
- Targeted ads across Google, Bing, Meta, and X focused on high-intent conversions
- Segmented email campaigns to 54,000+ contacts, including early-bird, abstract and final reminders
- Ongoing social media management on Facebook and X, with more than 210 posts and live activity during the conference
- Live performance tracking and funnel refinement to maximise ROAS