case study
Written by the CEO of Kabloom, Richard Torriani. Updated on June 6th, 2024.
By focusing on key elements of each sponsor’s personalised package, Kabloom was able to generate two high-awareness, digital campaigns to drive visitors to engage with the content before, during, and after the event. By doing so, both sponsors saw a year-on-year growth that exceeded their expectations.
By fundamentally focusing on what each sponsor’s core messaging was, Kabloom was able to curate custom experiences to fit the right target audience. By working closely with each sponsor, the campaigns were able to start early and were provided sufficient time for increased optimization and budget management.
Through precise execution and planning, both sponsors had increased views on their customised landing pages by 65% and 110% respectively. They also had a combined total of over 2,4 million impressions.
Organiser
Participating sponsor of large medical congress
Target Audience
Healthcare professionals
Objective
To increase regional and global symposia attendance for sponsors
Core Package
Targeting key persona groups before, during, and after the event
Harnessing best practices to ensure a slick, user-friendly landing page for each sponsor
Combining past events and creative brainstorming to ensure the best results
Personalized campaigns to suit each sponsor
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