Case study

Generating $120 for every $1 of Ad Spend (ROAS) for IFA

case study

Generating $120 for every $1 of Ad Spend (ROAS) for IFA

20% of total registrations, $120 ROAS per $1 spent, and an 8% increase over target—these were the standout results of Kabloom’s campaign for the IFA Congress Berlin.

After two years of virtual meetings, the IFA needed to re-engage its audience and attract new leads for its in-person edition. Partnering with Kabloom, the campaign utilized strategic digital marketing, audience research, and an optimized e-commerce website to maximize impact. This case study explores how a data-driven approach successfully revitalized engagement and boosted event attendance.

3 million
Ads seen
20 %
Contribution to total registrations
8 %
Participants over the target
119- 2448
New LinkedIn followers in 9 months
46 %
Contribution to total website leads

Organiser
International Fiscal Association

Target audience
Professionals in the field of tax and fiscal law

Objective
To reactivate the IFA Global network after pandemic and to broaden reach for increased registrations.

Services provided

The surpassing of the tax congress’s target and success of the event were achieved through:
  • Initiating high-quality leads through profiling personas and establishing prominent channels based on industry, related companies and audience behaviour
  • 360-degree channel conversion funnel integration to ensure all audience personas were reached directly in line with important milestones of the congress

  • Achieving higher revenues and reduced costs using insights into Conversion Rate Optimization (CRO), Customer Acquisition Costs (CAC) and ROAS

  • Applying Growth as a Service (GaaS) principles to improve quality of leads over time, using historical data from IFA 2019 and other B2B financial events

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