case study
20% of total registrations, $120 ROAS per $1 spent, and an 8% increase over target—these were the standout results of Kabloom’s campaign for the IFA Congress Berlin.
After two years of virtual meetings, the IFA needed to re-engage its audience and attract new leads for its in-person edition. Partnering with Kabloom, the campaign utilized strategic digital marketing, audience research, and an optimized e-commerce website to maximize impact. This case study explores how a data-driven approach successfully revitalized engagement and boosted event attendance.
Organiser
International Fiscal Association
Target audience
Professionals in the field of tax and fiscal law
Objective
To reactivate the IFA Global network after pandemic and to broaden reach for increased registrations.
Services provided
360-degree channel conversion funnel integration to ensure all audience personas were reached directly in line with important milestones of the congress
Achieving higher revenues and reduced costs using insights into Conversion Rate Optimization (CRO), Customer Acquisition Costs (CAC) and ROAS
Applying Growth as a Service (GaaS) principles to improve quality of leads over time, using historical data from IFA 2019 and other B2B financial events
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