Written by the CEO of Kabloom, Richard Torriani. Updated on November 12th, 2024.

As our first sustainability-centered event, the Eurosoil project provided crucial insights that shaped our future digital marketing strategies. The COVID-19 pandemic necessitated the shift from an in-person event in Geneva to a fully virtual format, transforming the Eurosoil Congress into the Eurosoil 2021 Geneva Virtual Congress. The success of this transition was driven by a robust digital marketing strategy, that was rapidly adapted to meet the demands of the new virtual format.​

​Our strategy, encompassing digital advertising, website optimization, email campaigns, social media management, and push notifications, ensured continued participant engagement and broadened the event’s reach. Despite the challenges, the congress successfully attracted 1,286 online attendees from 91 countries, demonstrating the effectiveness of a well-executed digital marketing campaign in the virtual event landscape.