Kabloom Boosts EPA 2025: +20% Abstracts, +15% Registrations, 30% YoY Growth
Kabloom returned as EPA’s digital partner for the third consecutive year, bringing deep strategic experience and a proven track record to the table. EPA 2025 set clear, high-impact targets for growth, and Kabloom responded with a smart, multi-channel digital strategy focused on early activation, precise audience segmentation, and high-performance content delivery. Alongside the digital campaign, Kabloom’s team was onsite to run live activations that reinforced messaging, increased visibility, and deepened engagement throughout the congress.
The campaign exceeded expectations, contributing nearly half of all abstract submissions and registrations. EPA not only surpassed its targets by 20% for abstracts and 15% for registrations, but also achieved a 30% increase in registrations compared to the previous year. With streamlined budget allocation, continuous A/B testing, and agile campaign adjustments, Kabloom delivered strong engagement across every channel – all while achieving exceptional efficiency and return on spend.
Each year, the continued partnership proves the value of data-driven strategy, smart execution, and collaborative alignment. EPA 2025 stands as a benchmark for how targeted digital marketing – enhanced by onsite engagement – can drive sustained, measurable event growth.
Organiser
European Psychiatric Association (EPA)
Target audience
Psychiatrists, mental health professionals involved in clinical practice, research, and policy across Europe
Objective
Maximise abstract submissions and event registrations, with an added focus on regional diversity and early-career
Services provided
- Multi-channel digital advertising
- Email marketing
- Website traffic generation and conversion
- Social media activation
- Data-driven campaign optimisation
Key strategy:
Phased digital launch: Early rollout built momentum, sustaining engagement through key campaign periods.
Geo-targeted expansion: Focus on underrepresented regions, especially Eastern Europe, boosted visibility and inclusivity.
Behavioural remarketing: Retargeting high-intent users increased abstract and registration conversions.
Creative optimisation: Ongoing A/B testing improved visuals, messaging, CTR, and audience targeting.
Smart budget use: Digital ad spend delivered exceptional ROI – €1 generated €45 in value.
case study