Through a data-driven, multi-channel strategy, Kabloom has partnered with EAHAD for 9 consecutive years, consistently driving year-on-year growth. For EAHAD 2025 Milan, Kabloom helped exceed registration and engagement goals, setting new benchmarks for event marketing. Precise audience segmentation, optimised ad placements, and a mix of paid and organic strategies drove 21% of total registrations, contributing to a final result 109% above target. The campaign also accounted for 65% of abstract submissions, 141% above goal, through targeted messaging and remarketing.

Smart budget allocation and campaign optimisation ensured strong visibility, delivering over 5 million impressions – 3 million more than the previous year – through refined targeting and high-engagement channels. Launching a new EAHAD Facebook page proved highly effective, generating nearly 1 million impressions and expanding reach.

By combining data-driven insights with creative execution, Kabloom proved the power of digital marketing in driving record engagement for industry-leading events, further solidifying the success of a long-standing partnership with EAHAD.