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CASE STUDY

0 %

Increase in registration conversions compared to 2024

0 %

Convention website traffic

0 M+

Digital advertising impressions across multiple platforms

K

Digital ad clicks

APAPTIVE PERFORMANCE

Responsive ads drive 160% surge in Google clicks for NCTE 2025

AUDIENCE

Educators, administrators and decision-makers across the USA

OBJECTIVE

Drive registrations, boost website traffic and enhance audience engagement for the NCTE 2025 Convention

SERVICES

  • Multi-channel digital advertising
  • Responsive display ad implementation
  • Persona-based targeting and audience segmentation
  • Continuous performance tracking and strategic refinement
  • KEY STRATEGY

    • Implemented responsive Google ads to dynamically match messaging with user intent
    • Activated high-profile keynote speaker ads to build anticipation and convert audience interest into registrations
    • Tailored creative by platform using persona-based targeting strategies
    • Continuously optimised assets to scale top performers while maintaining message relevance over time

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