personas and geotargeting drive momentum
34% YEAR-ON-YEAR REGISTRATION GROWTH
AUDIENCE
Educators, administrators and decision-makers across the USA
OBJECTIVE
Drive registrations, boost website traffic and enhance audience engagement for the NCTE 2025 Convention
SERVICES
KEY STRATEGY
- Implemented responsive Google ads to dynamically match messaging with user intent
- Activated high-profile keynote speaker ads to build anticipation and convert audience interest into registrations
- Tailored creative by platform using persona-based targeting strategies
- Continuously optimised assets to scale top performers while maintaining message relevance over time