MULTILINGUAL CONVERSION STRATEGY
Localised creative and regional targeting powered performance for FIGO 2025
AUDIENCE
Women’s health and obstetrics professionals and public health experts across Africa, LATAM and Canada
OBJECTIVE
Geo-targeted campaign to drive awareness and conversions across African markets and re-engage the LATAM audience
SERVICES
KEY STRATEGY
- Led localisation of core collateral in three languages to boost message alignment and engagement in key markets
- Applied geo-targeting and persona-based segmentation across LATAM, Canada and Francophone Africa
- Designed emailers and sponsor blasts to drive abstract submissions and registrations
- Onsite support with daily emailers, push notifications and sponsor activation
- Activated a 33% media spend increase in the final phase, generating 98 additional registrations - nearly offsetting the full campaign cost