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CASE STUDY

0

Trackable conversions contributing to 64% of registrations

0 %

Website traffic from digital ads

0 K

Ad clicks

M+

Impressions across digital channels

GEOTARGETING & PERSONAS BOOST

Multi-channel strategy drives 64% of registrations for the Conference on College Composition & Communication

AUDIENCE

Academic professionals and decision-makers in writing and rhetoric​

OBJECTIVE

Increase registrations and drive qualified traffic while improving campaign efficiency year-on-year​

SERVICES

  • Multi-channel digital advertising
  • Geo-targeted campaigns
  • Persona segmentation and tailored messaging
  • Continuous optimisation and reporting

    • CLIENT PROBLEMS SOLVED

    • Leverage insights from the 2025 campaign to refine targeting and messaging
    • Prioritise efficiency over scale, focusing on high-intent users most likely to convert
    • Optimise budget allocation towards top-performing channels
    • Execute a phased campaign aligned to key milestones, improving performance through data-led adjustments
    GET YOUR FREE TAM (TOTAL ADDRESSABLE MARKET) ASSESSMENT
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