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CASE STUDY

0 +%

Contribution towards total registrations

0 %

Website traffic from digital marketing

0 %

Average email open rate. Double industry standard

0 M+

Digital advertising impressions across channel

8 YEARS OF PARTNERSHIP & PERFORMANCE​

Multi-channel digital advertising reaches the right audience for PReS 2025

AUDIENCE

Paediatric rheumatology specialists, researchers, and industry professionals​

OBJECTIVE

Boost registrations and abstract submissions while maintaining high engagement across all channels ​

SERVICES

  • YOY optimisation of omni-channel digital advertising
  • E-mailer campaign
  • Push notification campaign, including live activation during the congress

    • KEY STRATEGY

    • Executed 4 distinct ad campaigns across 10 channels, with an emphasis on visibility and conversions
    • Designed and sent GDPR-compliant emailers aligned with key milestones, along with daily emailers for congress participants
    • Launched a push notification campaign pre-event and live during the congress to boost engagement
    • Integrated event directories and calendars to boost discoverability and streamline scheduling
    GET YOUR FREE TAM (TOTAL ADDRESSABLE MARKET) ASSESSMENT
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