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CASE STUDY

0 %

Contribution towards total registrations

0 %

Open rate for promotional emailers. More than double the industry rate

0 %

Website traffic from digital marketing

M+

Digital advertising impressions across channel

WHERE STRATEGY MEETS SCALE

Driving over 50% of registrations for ESCRS iNovation® Day

AUDIENCE

Ophthalmology experts, innovators, investors, and medtech leaders driving eye care advancements​

OBJECTIVE

Drive awareness, registrations, ROI, engagement and insights for sustained growth​ ​

SERVICES

  • Multi-channel digital advertising
  • Email marketing
  • Social media management

    • KEY STRATEGY

    • Full-funnel digital campaigns across 11 channels and 6 campaigns
    • Persona-based targeting and geographic segmentation​
    • Funnel optimisation and live conversion tracking
    • Broad global outreach with strong engagement from key European and US markets
    • Push notifications and e-calendar submissions for extended delegate and sponsor reach​
    GET YOUR FREE TAM (TOTAL ADDRESSABLE MARKET) ASSESSMENT
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