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CASE STUDY

0 %

Contribution towards registrations  (Double the impact vs. previous edition)

0 %

Website traffic from digital marketing

0 %

Emailer open rate. More than double industry standard

M

Digital advertising impressions across channel

DOUBLING IMPACT AND RESULTS

1 in 3 registrations for APDW 2025 generated from digital marketing

AUDIENCE

Medical professionals across Asia-Pacific with a focus on gastroenterology, hepatology and digestive health.

OBJECTIVE

Boost abstract submissions and registrations through a targeted, data-driven digital marketing campaign focused on reach, engagement and conversion across regional audiences ​

SERVICES

  • Multi-channel digital advertising
  • Website performance tracking & analytics
  • Database expansion and e-mailer campaign
  • Persona-targeted content strategy

    • KEY STRATEGY

    • Prioritised high-potential regions to focus campaign efforts
    • Employed an integrated multi-channel approach across digital platforms
    • Developed messaging tailored to audience segments for stronger resonance
    • Maintained consistent engagement through targeted email campaigns
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