Boosting Engagement for the Insolvency Summit Through Strategic Digital Marketing
The Insolvency Summit, a key event for the bankruptcy and financial restructuring sectors in the USA, achieved outstanding results from Kabloom’s digital marketing efforts. A highly targeted campaign led to a 94% click-through rate on search ads, demonstrating precise audience engagement, while strategic promotional timing drove 26,300 unique website visitors, with peaks during key program days.
To maximize attendance and engagement, the campaign focused on expanding channel reach, optimizing content, and refining targeting strategies. Weekly updates and tailored messaging kept the audience engaged, while new channels and keywords broadened the event’s appeal.
This data-driven approach not only boosted event visibility but also ensured that the right audience was reached, leading to a highly successful and well-attended summit.
Organiser
American Bankruptcy Institute
Target audience
Bankruptcy and financial restructuring professionals in the U.S.
Objective
Drive high-quality traffic, increase event registrations, and ensure targeted reach
Services provided
- Digital advertising
- Channel optimization
- Audience targeting
- Content updates
Impressive growth in high-quality leads, website traffic and engagement:
- High Click-Through Rates: Achieved a 94% click-through rate on search ads, demonstrating precise targeting and effective ad placement.
- Website Traffic Surge: Attracted 26,300 unique visitors, with peaks during key program days, driven by effective promotional timing.
- Lead Generation: Generated 1,900 high-quality leads through a targeted multi-channel strategy, primarily from search ads and social media.
- Geo-targeted success: 94% of traffic came from U.S. professionals, validating the success of geo-targeted promotions in reaching the intended audience.
case study