Written by the CEO of Kabloom, Richard Torriani. Updated on August 26th, 2024.

The Insolvency Summit, a critical event for the bankruptcy and financial restructuring sectors in the USA, required a robust digital strategy to maximize attendance and engagement amidst global challenges. The event’s organizers aimed to attract a high-quality audience while ensuring the effective use of marketing resources.​

​A two-month holistic digital advertising campaign was launched, focusing on expanding channel reach and optimizing content to drive traffic. Weekly updates and targeted messaging kept the audience engaged, while new channels and keywords were introduced to broaden the event’s appeal.​

​This approach increased the event’s visibility and ensured that the right audience was reached, resulting in a successful and highly engaged turnout.