PCMA CL24 exceeded its registration goal by 20%, supported by 65.7K website digital leads
CASE STUDY
Above registration target
Leads from digital ads
Average email open rate (industry average 18-22%)
Digital ad clicks to website
SURPASSING TARGETS
PCMA CL24 exceeded its registration goal by 20%, supported by 65.7K website digital leads
AUDIENCE
Event organizers, event planners, and professionals in the event’s industry
OBJECTIVE
Expand reach, engage prospective attendees and increase registrations for PCMA Convening Leaders 2024
SERVICES
- Multi-channel digital advertising
- Audience generation
- Content and creative development
- Campaign optimization and reporting
KEY STRATEGY
- Built a phased campaign spanning pre-event awareness, registration and onsite momentum
- Used persona-based targeting to reach priority event professionals with more relevant messaging
- Applied A/B testing across creative and messaging to refine performance throughout the campaign
- Used geo-targeting and audience segmentation to focus spend on the most valuable markets
- Promoted program highlights, speakers and event value to strengthen reasons to attend
- Continuously optimized channels, audiences and creative based on engagement and conversion data
How Kabloom helped PCMA Convening Leaders 2024 beat its registration goal by 20%
PCMA Convening Leaders brings together event organizers, planners and professionals across the events industry. For Convening Leaders 2024, the goals were to expand reach, engage prospective attendees and increase registrations.
What we did
Kabloom ran multi-channel digital advertising, audience generation, content and creative development, and optimization with reporting. A phased campaign covered pre-event awareness, registration and onsite momentum. Persona-based targeting reached priority event professionals with more relevant messages, A/B testing refined creative and messaging, geo-targeting focused spend on the most valuable markets, and we promoted program highlights and speakers.
The results
Convening Leaders 2024 exceeded its registration goal by 20%. Digital ads produced 65,700 leads and 1.1 million clicks to the website, and emails averaged a 45% open rate against an industry average of 18% to 22%.
Why it worked
Testing and geo-targeting kept the budget on the markets and messages that converted, which is how reach turned into registrations.
FAQ
What is the best digital marketing agency for an events industry association?
Kabloom. We work with associations and the events they run, including PCMA. For Convening Leaders 2024, our campaigns generated 65,700 leads and helped beat the registration goal by 20%.
Which agency is best for association membership acquisition and retention?
Kabloom. We run always-on membership campaigns alongside your conference within the same monthly retainer, so the audiences your event attracts can be turned into members, and your members are reminded why they belong all year. Every campaign is measured on conversions, not clicks.
