CASE STUDY
60
%
Total contribution to registrations
80
%
Website traffic from digital advertising
10.1
M
Digital advertising impressions across multiple platforms
32.3
K+
Digital ad clicks to website
Sustainability Success
World Bank’s Innovate 4 Climate (I4C) Exceeds Targets by 25%
AUDIENCE
Government officials, organisations, financial representatives, entrepreneurs, and climate-focused civil society and media
OBJECTIVE
Grow global participation in Innovate4Climate by reaching high-value audiences and connecting climate innovation with investment opportunities
SERVICES
KEY STRATEGY
- Pre-event campaign: Use multi-channel marketing with targeted messaging in English, German, and Spanish for awareness
- Live event campaign: Boost onsite engagement with activities and strategic advertising to drive attendance
- Post-event campaign: Promote on-demand content through targeted ads to engage those unable to attend
