case study
Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024.
A highly-successful five-month-long digital campaign was completed in 2019 for the client, boasting 39,000 social engagements and 38,000 clicks on ads.
However, COVID-19 forced the organization to re-think its format for 2020 – which resulted in the transformation of all physical activities into online awareness campaigns.
The transformation posed new challenges for 2020’s campaign, with the budget reduced to 30% of 2019’s spending, while the promotional time was now 80% shorter.
Consequently, the digital marketing strategy had to be reworked from scratch to accommodate changes in messaging, audience groups and sizes, budget and channels.
Organiser
Health-related awareness day
Target Audience
Healthcare professionals
Objective
Digital advertising campaign for health-related awareness day
Services
Given the shortened timeframe and budget, the following approach was taken:
Despite the limitations, the month-long campaign delivered strong performances, which helped the association achieve record-breaking attendance for its awareness day in 2020.
See how we rank as a Top Digital Marketing Agency on DesignRush.
Written by the CEO of Kabloom, Richard Torriani. Updated on November 12th, 2024.As our first…
Written by the CEO of Kabloom, Richard Torriani. Updated on October 17th, 2024.Kabloom spearheaded a…
Written by the CEO of Kabloom, Richard Torriani. Updated on October 17th, 2024.In February 2024,…
Written by the CEO of Kabloom, Richard Torriani. Updated on August 27th, 2024.Kabloom’s digital marketing…
Written by the CEO of Kabloom, Richard Torriani. Updated on August 26th, 2024.The Insolvency Summit,…
Written by the CEO of Kabloom, Richard Torriani. Updated on August 23rd, 2024.Kabloom's digital marketing…