case study
Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024.
A highly-successful five-month-long digital campaign was completed in 2019 for the client, boasting 39,000 social engagements and 38,000 clicks on ads.
However, COVID-19 forced the organization to re-think its format for 2020 – which resulted in the transformation of all physical activities into online awareness campaigns.
The transformation posed new challenges for 2020’s campaign, with the budget reduced to 30% of 2019’s spending, while the promotional time was now 80% shorter.
Consequently, the digital marketing strategy had to be reworked from scratch to accommodate changes in messaging, audience groups and sizes, budget and channels.
Organiser
Health-related awareness day
Target Audience
Healthcare professionals
Objective
Digital advertising campaign for health-related awareness day
Services
Given the shortened timeframe and budget, the following approach was taken:
Despite the limitations, the month-long campaign delivered strong performances, which helped the association achieve record-breaking attendance for its awareness day in 2020.
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