CASE STUDY
0
Trackable conversions contributing to 64% of registrations
0
%
Website traffic from digital ads
0
K
Ad clicks
M+
Impressions across digital channels
GEOTARGETING & PERSONAS BOOST
Multi-channel strategy drives 64% of registrations for the Conference on College Composition & Communication
AUDIENCE
Academic professionals and decision-makers in writing and rhetoric
OBJECTIVE
Increase registrations and drive qualified traffic while improving campaign efficiency year-on-year
SERVICES
CLIENT PROBLEMS SOLVED
- Leverage insights from the 2025 campaign to refine targeting and messaging
- Prioritise efficiency over scale, focusing on high-intent users most likely to convert
- Optimise budget allocation towards top-performing channels
- Execute a phased campaign aligned to key milestones, improving performance through data-led adjustments
