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REVIVE ASSOCIATION REVENUE:

Unlock Growth with this Step-by-Step Guide to Digital Marketing

Many associations are facing obstacles such as membership decline and a lack of diversification in revenue streams. This is placing increased pressure on executives to ensure profitable events and increase sponsorship income. Using digital advertising is guaranteed to drive registrations and boost partner initiatives, ensuring the long-term viability of all your activities.

Dig deeper and find out how to grow revenue streams!

50% of associations

do not believe that they will meet their budget target*

The annual event and conferences play a pivotal role in ensuring financial stability. While the association’s goal of delivering high quality content and ongoing education are undoubtedly important factors, the ultimate measure of success lies in the number of registrations and partner income generated to sustain activities for the long term.

BENCHMARKS FOR

EVENT SUCCESS

Are you generating 10 – 15% increase in abstract submissions?
Are you achieving 15 – 20% growth in paid registrations?
Does your website traffic regularly deliver 15% of all paid registrations?
Is your social media presence and impact growing by 100 – 250%?
Do your e-mailer campaigns achieve open rates of up to 60%
Can you measure if your e-mailer impact generates 20% of website traffic?
Did your last digital advertising campaign contribute to 25% of website visits?

Your marketing efforts should translate into

solid ROI and revenue

COMMON TACTICAL ERRORS

ASSOCIATIONS MAKE

INSUFFICIENT MARKETING BUDGET ALLOCATION

Many associations allocate only a small percentage of their budget, often around 1%, which falls far below the industry benchmark of 10-25% as per Hubspot general stats for B2B events. This limited hinders potential for success and, this in turn becomes a self-fulfilling prophecy of “marketing doesn’t work.” Marketing is the sole budget item that has the potential to generate revenue. By accurately targeting the right audience, campaigns can yield guaranteed ROAS (Return on Ad Spend), resulting in multiple financial returns in both the short and long term. You should be getting between $12-34 for every $1 spent on marketing.

LACK OF A WELL-FORMULATED AND EXECUTED MARKETING STRATEGY

Digital marketing has evolved into a complex landscape, demanding a comprehensive approach that incorporates: