case study

Kabloom digital campaign achieved 39% increase in engagements for World Thrombosis Day

As channel targeting parameters continue to change, the annual World Thrombosis Day Kabloom targeting and campaign strategy is no different. For the 2022 edition of WTD, a large focus was placed on generating engagements, as a way to generate 3rd-party impressions and a rippling impact across highly relevant communities.

This approach was in response to reduced reach potential by sub-specialty interest across social media channels.

With campaigns predominantly focused on generating engagements, the campaigns saw 39% growth in engagements compared to the previous year.

0 million
Adsseen over 3 weeks of active promotion time​
0 %
Increase in engagements​
0 %
Contribution to website traffic during active promotion time​

World Thrombosis Day

Target Audience

Patients, their family and friends

Healthcare providers and specialists

To encourage engagement and action from key audiences to educate and advocate the risk factors, symptoms and impact of thrombosis

Services provided

  • Digital and social media advertising

A changing landscape across various channels required a change in strategy:

  • Redefining success: Updates to KPI’s of the campaign arose from changes across channels in terms of how audiences are defined, as well as the allocated costs.
  • Establishing the KPI’s: With this, the campaign moved from an impressions-focused campaign to an engagement-focused campaign.
  • Community-focused outcomes: the engagement campaigns acted as a way to broaden reach to more relevant communities than what could have been achieved through targeting alone.
  • Using context to optimise results: This approach is strongly aligned with the nature of the event (advocacy), as the ads were received within a more impactful context where broader audiences shared a mutual friend/connection.

We use cookies to give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. More information.

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.