case study

Digital advertising campaign contributes to 50% of total registrations for leading medical congress

A holistic digital advertising strategy was implemented for a leading medical congress that took place in-person and virtually. This strategy targeted a highly relevant audience across a variety of online marketing channels that focused on driving abstract submissions. Once the abstract submissions closed, the focus shifted to driving early and late registrations for the in-person attendance and regular registrations for the virtual participants.

0 %
of total
website traffic
0 %
of total

Leading medical congress

Target Audience
Healthcare professionals in the field of Hepatology

Targeted a highly relevant audience across a variety of online marketing channels, focused on driving abstract submissions and registrations.


  • Digital Advertising

Summary of results for the congress:

  • The campaign contributed to 288 registration conversions; this is people who registered after interacting with the campaign. That`s 50% of total registrations through digital advertising only
  • The ads obtained 468,419 impressions and 4,533 clicks (visits to the website).

We use cookies to give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. More information.

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.