ROI & BUSINESS INTELLIGENCE
OUR DATA-LED INSIGHTS
LEAD TO +25% GROWTH
At Kabloom we have the secret ingredient for event success - reliable market intelligence. By conducting ongoing analysis, we provide concrete recommendations at every step of the event cycle to ensure a lasting impact on your bottom line.
COMPREHENSIVE, SYSTEMATIC AND STRUCTURED INSIGHTS
We use multiple metrics to make informed marketing decisions from the outset. These are applied at each milestone leading up to an event and also shape future recommendations.
In-depth
situation
analysis and
strategy
using hard data
Estimate future registration correlating web traffic and paper submissions
Early performance predictions based on experience during early planning stages
Determine the most active and engaged countries regions and allocate budget accordingly
Using Google Analytics we identify delegate interests and programme preferences in order to tailor messaging and offerings via ads, e-mailers and social media
AMPLIFYING THE ROI CYCLE
Kabloom's digital success stems from:
- Decades of marketing managers’ experience in B2B events combined with verifiable data produced through analytics and reporting.
- Optimizing Conversion Rate (CR), which in turn reduces Customer Acquisition Costs (CAC) and increase your return on ad spend (ROAS)
- Utilizing Growth as a Service (GaaS) to expand your reach and improve lead quality
- Analyzing and interpreting your campaign data to reach pre-determinded KPIs
- Empirical data attracts sponsors and investors
- Early audience feedback prevents costly program errors
- Proper planning and budgeting for event success
- Elevate your event with top-tier speakers and influencers to reach new markets
- Identify future opportunities for products and services
