Month: September 2022

Two high-profile sponsors saw over 66% increase in views to their dedicated landing page in comparison to 2021

case study By focusing on key elements of each sponsors personalised package, Kabloom was able to generate two high-awareness, digital campaigns to drive visitors to engage with the content before, during, and after the event. By doing so, both sponsors saw a year-on-year growth that exceeded their expectations. By fundamentally focusing on what each sponsor’s …

Two high-profile sponsors saw over 66% increase in views to their dedicated landing page in comparison to 2021 Read More »

7-week marketing activation boosts Bio-Medical Congress registrations by 10%

case study The Biomed 2022 Committee approached Kabloom with hopes to reach registration goals and broaden the audience reach for future editions. With 2 months to go, Kabloom developed and implemented an omni-channel digital advertising campaign in record time, which allowed 45 days of active promotion. During this short time span, Kabloom contributed to 17% …

7-week marketing activation boosts Bio-Medical Congress registrations by 10% Read More »

Congress attracts most international audience to date thanks to targeted global advertising campaign

case study Kabloom’s 2022 digital marketing registration conversions for one of our long-term clients, EAHAD, increased by 11% compared to 2021, despite clear signs of industry-wide fatigue across virtual-only events. Thanks to a greater emphasis on geo-location targeting outside of Europe, EAHAD 2022 Virtual saw an increase of attendees from locations outside of its usual …

Congress attracts most international audience to date thanks to targeted global advertising campaign Read More »

Kabloom generates 1,070% Return On Investment for tax congress

case study After 2 years of virtual meetings, the IFA Network partnered with Kabloom to re-engage its existing audiences, while introducing new leads into the marketing funnel for the in-person edition in Berlin. Through research into audience personas, top-performing industry channels, and competitive analysis of related events, the Kabloom team established the unique positioning of …

Kabloom generates 1,070% Return On Investment for tax congress Read More »

KABLOOM CSR: BRAND-NEW ADVOCACY DAY ACHIEVES 6.5 MILLION HASHTAG IMPRESSIONS AND 6,500 FOLLOWERS AFTER 3 EDITIONS

case study A new initiative focused on raising awareness that young people get rheumatic diseases too was established in 2019. Without an established community, databases or brand identity, Kabloom was approached to assist WORD Day to establish a presence online and facilitate engagement around the awareness campaign, while establishing a strong community to advocate the …

KABLOOM CSR: BRAND-NEW ADVOCACY DAY ACHIEVES 6.5 MILLION HASHTAG IMPRESSIONS AND 6,500 FOLLOWERS AFTER 3 EDITIONS Read More »

Tripled click-through rates for medical advocacy campaign during adversity

case study Kabloom was tasked to plug into a global advocacy campaign focused on awareness of thrombosis, to boost impressions and engagement. During the 6-week campaign, website traffic almost doubled with ads seen over 6 million times.  The second and third edition of the campaign saw great adversity as covid rates continued to grow. Consequently, the …

Tripled click-through rates for medical advocacy campaign during adversity Read More »

3-year social media engagement grows community from 600 – 9,000

case study Having managed the World Glaucoma Association social media accounts for 3 consecutive years, Kabloom has played a vital role in growing the WGA social communities from 644 to 8000+ followers, while maintaining 4x  more engagements compared to the healthcare and education industry benchmark. Following the success of the paid and organic promotions across …

3-year social media engagement grows community from 600 – 9,000 Read More »

Global climate change virtual conference exceeds registration target by 143% in 2022 due to targeted digital advertising based on key personas

case study A leading global financial organisation approached Kabloom to assist in driving registrations for their annual conference on climate change. Due to the global COVID-19 pandemic, the decision was made to create  the first-ever virtual edition of the event in 2021. Our experience and track record in successfully transitioning digital advertising campaigns for physical events …

Global climate change virtual conference exceeds registration target by 143% in 2022 due to targeted digital advertising based on key personas Read More »

Investment versus Insurance? Kabloom’s digital marketing campaign covers its own cost more than four times over

case study The European Paediatric Rheumatology Congress (PReS 2021) took place virtually in 2021 due to the continued COVID-19 pandemic. Building on the success of the previous virtual edition in 2020 and past experiences of other online-only events, Kabloom implemented a holistic digital marketing strategy focused on driving abstract submissions and registrations. By activating various …

Investment versus Insurance? Kabloom’s digital marketing campaign covers its own cost more than four times over Read More »

Digital advertising campaign contributes to 50% of total registrations for leading medical congress

case study A holistic digital advertising strategy was implemented for a leading medical congress that took place in-person and virtually. This strategy targeted a highly relevant audience across a variety of online marketing channels that focused on driving abstract submissions. Once the abstract submissions closed, the focus shifted to driving early and late registrations for the …

Digital advertising campaign contributes to 50% of total registrations for leading medical congress Read More »

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