Month: June 2021

Innovative strategy drives positive engagement with key audience for sponsor

case study A large medical congress had to transform their physical event to a fully virtual experience due to the COVID-19 pandemic, meaning that the offerings to sponsors had to be adapted as well. We were able to provide one of the sponsors with an innovative digital advertising strategy, allowing them to reach their key …

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Paid social advertising grows engagement rates by 233%

case study A highly-successful five-month long digital campaign was completed in 2019 for the client, boasting 39,000 social engagements and 38,000 clicks on ads. However, COVID-19 forced the organization to re-think its format for 2020 – which resulted in the transformation of all physical activities into online awareness campaigns. The transformation posed new challenges for …

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Campaign drives record abstracts for one of Europe’s largest health organizations

case study For a large European health organisation, 2017 marked a special 70th anniversary for its members and history. Due to increasingly strict pharmaceutical codes and other regional competing events, the association sought the team’s digital marketing services to create awareness and expand its current delegate pool as a counter to a possible decline in …

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Digital marketing campaign generates over 1.4x returns on campaign cost

case study As the 60th Annual Scientific Meeting (ASM) of The British Society for Haematology (BSH) was due to take place in Birmingham in April 2020,  the annual digital marketing strategy was initiated by the team from the end of 2019.  Due to COVID-19, the physical event was transformed into a virtual event, BSH 2020 Virtual.  An …

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Boosting social media engagement by 880% and awareness for World Glaucoma Association

case study The World Glaucoma Association asked the team to develop their existing social media platforms to promote both the association activities and drive congress abstract submissions and registrations. Organiser World Glaucoma Association (WGA) Campaign duration 52 weeks Target audience Professionals in the field of glaucoma Objective Promote association activities and driving abstracts and registrations …

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40% registration increase for congress after campaign

case study The 26th European Paediatric Rheumatology Congress (PReS 2020) was rescheduled to take place virtually as the PReS 2020 e-Congress from 23 – 25 September 2020. With an adjusted strategy and redesigned visual materials, the newly-crafted virtual marketing strategy was rolled out in early June 2020. Organiser26th European Paediatric Rheumatology Congress (PReS 2020) Target …

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Digital marketing campaign boosts registrations for WBC 2020 Virtual

case study The World Biomaterials Congress was meant to take place in May 2020. However, due to the COVID-19 pandemic, the decision was made to transform the physical congress into WBC 2020 Virtual which took place online in December 2020. The digital marketing strategy that was already in motion had to be reworked for the …

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Registration revenue covers cost of marketing investment

case study Having successfully rolled out two digital marketing campaigns in 2018 and 2019 for a leading regional medical association’s congress, a drastic change was made three months before the 2020 edition after the decision was made to transform it into a virtual congress. OrganiserLeading regional medical association Target AudienceHealthcare professionals ObjectiveDigital marketing campaign for …

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